Thank You to collect Rs 182 mn in first weekend: Ormax Media

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Thank You to collect Rs 182 mn in first weekend: Ormax Media

MUMBAI: The media research and consulting company, Ormax Media, has predicted an average opening for Anees Bazmee‘s Thank You at the box office.

As per the film research engine Moviescope, the predictive model of Ormax Media, the Akshay Kumar-starrer will collect Rs 182 million net in the first weekend, assuming that the film releases across 1200 cinemas.

Moviescope includes four components - Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.

Using consumer data on various parameters, Ormax Media claims that Moviescope can predict the opening weekend collections of a film a week before its release, and the Lifetime Box Office (LBO) within three days of release.