MUMBAI: Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production. The industry is on an all-time high, with major players in the market seeing a big opportunity in Bhojpuri movies and investing heavily in production, content, and marketing. Consolidating its position as the number one regional GEC across Bihar and Jharkhand, ZEEL’s Bhojpuri channel Big Ganga now brings its viewers wholesome Bhojpuri entertainment by joining hands with the industry’s foremost superstar, Ravi Kishan in an exclusive seven-movie deal over a period of 2.5 years.
Ravi Kishan announced the special collaboration as a treat to his fans on his 49th birthday. As a part of the deal between ZEEL’s BIG Ganga and Ravi Kishan Productions, ZEEL has acquired the exclusive rights for both linear and non-linear formats for all the seven movies. Ravi Kishan who will be the lead in all the movies made the announcement during the trailer launch of his latest Bhojpuri offering Sanki Daroga. The exclusive deal includes seven Bhojpuri movies - Sanki Daroga, Parem Pothi, Sher Zinda Hai, Sanki Daroga 2, Mangrua Ke Prem Katha, Ragadta Bihar and Babbar Sher.
Commenting on the deal, Ravi Kishan said, “I am extremely thrilled to be collaborating with ZEEL’s Big Ganga for this special venture. All seven movies that will be produced will offer differentiated content and will be subject based than only being masala entertainers. ZEEL’s Big Ganga as a channel understands the pulse of the audience and has a wider reach across the states of Bihar and Jharkhand, where the viewers consume Bhojpuri content. Through this partnership, it is our endeavor to take Bhojpuri Cinema to the next level and I sincerely hope that my fans will enjoy watching these movies.”
Speaking about the same, spokesperson of ZEEL’s Big Ganga shared, “Big Ganga offers differentiated and dynamic content for family viewing which resonates well with the masses. With its popular movie slot brands, Ganga Talkies and Family Talkies’, it makes us the only channel to go beyond movies and offer high-quality non-fiction, fiction, devotional content for the region. We have the exclusive rights to some of the biggest titles of Bhojpuri’s Cine Stars. Big Ganga’s movie library is quite vast and garners the highest rated World Television Premieres in the market. The 7-movie deal with Ravi Kishan Productions is a step towards bringing in Bhojpuri cinema to newer audiences and continue to grow the industry with compelling storylines. We are confident that each of these movies will resonate well with the audience and provide a push in the right direction to the growing demand for Bhojpuri cinema.”
Being the No. 1 Bhojpuri GEC in the states of Bihar and Jharkhand, ZEEL’s Big Ganga has a deep understanding of the socio-cultural fabric, reflecting the ‘pride’ of people from the region. The Free-to-air channel boasts of an extensive reach, based on its distribution across all cable operators in the states of Bihar, Jharkhand and Uttar Pradesh and across major DTH players across the country. With the seven movies deal, ZEEL’s Big Ganga is all set to cement its position as the market leader in the Bhojpuri content space.
