MUMBAI: Havas Media India has appointed Hans Mathews as executive director for its west India operations. He will be based out of agency’s Mumbai office.

Mathew’s key mandate will be to drive growth for the group in the western region.

Mathews said, “I am delighted to be a part of the dynamic Havas Media team which has witnessed great momentum in the last few years. I find the agency’s positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media’s western operations and taking the business to the next level.”

He joins with seventeen years of experience in the industry, having worked with international agencies in India, MENA and Malaysia. Most recently he was the chief client officer at Mindshare Malaysia where he led Ford's regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Prior to this Mathews has held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.

Havas Media Group India and South Asia CEO Anita Nayyar said, “Hans has a rich industry experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations. We are very happy to have him with us.”   

“Mumbai and the Western region are at the core of Havas Media India’s operations. Our business in the region has grown tremendously over the years and today we are handling very prestigious clients in that market like Parle, Quikr and many others. Hans, with his astute leadership, will propel our operations further. We warmly welcome him”, added Havas Media India MD Mohit Joshi.