BENGALURU: In probably a what it claims as a first for a television brand, Cartoon Network Digital (CND) announced the debut of a micro-network specifically designed for the small screen. Cartoon Network Anything contains content exclusively created for portable mobile platforms, rapidly delivering entertainment in a totally new and fun way. The app is free and available for download now on the App Store and Google Play. Cartoon Network will celebrate the launch of Cartoon Network Anything starting at 7:30 a.m. ET/PT on 13 October.
“We want our audience to have a holistic and unique experience that remains true to Cartoon Network’s DNA on every device,” said CND vice president Chris Waldron. “Cartoon Network Anything is a new kind of network – it’s undeniably the Cartoon Network brand, but specifically tailored for the smallest screens.”
CND oversees the management and production of content for the channel’s official site, CartoonNetwork.com, and all of the network’s mobile properties. A top industry web site, CartoonNetwork.com is the #1 kids’ television network site and a Top 10 Domain with kids and boys 2-12 in the United States oversees the management and production of content for the channel’s official site, CartoonNetwork.com, and all of the network’s mobile properties. A top industry Web site, CartoonNetwork.com is the #1 kids’ television network site and a Top 10 Domain with kids and boys 2-12 in the United States claims a Time Warner release.
Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, trivia and video, each lasting an average of 10 to 15 seconds. After each piece of content, viewers can advance to the next piece by simply swiping their screens. The perpetually-updated stream of content is delivered randomly, providing entertainment that feels both immediate and infinite, informs the company.
Soon after launch, Cartoon Network Anything will premiere original IP from Cartoon Network Studios, giving an exciting first-look at new animated micro episodes created specifically for this experience. Fans will be able to save items to their favourites for future viewing, and the ‘like’ functionality may also inform future development by gauging fan interest about a particular piece of content, the company adds.
