MUMBAI: Warner Entertainment Japan has firmed up its plans to launch Warner-on-Demand by November-end this year.
Through the site, Japanese consumers can rent or buy films and TV series of Warner Bros directly from the studio via VOD (video-on-demand) and download to own on their PCs and mobile phones.
With the launch of Warner-on-Demand, Warner Bros aims to deepen its understanding of consumers‘ movie and TV series preferences, building a direct relationship with them.
To buy content through this service, consumers will have to purchase a series of points which will be exchanged per transaction for films or TV content of Warner Bros. Consumers will have access to a wide range of content, both film and TV series from classic catalogue titles through to the latest features, including a number of titles never before released on DVD.
Part of a global Warner Bros. loyalty programme that began in the US and now extended to Japan, customers of Warner-on-Demand will receive regular news and updates from the studio on all theatrical, Blu-Ray, DVD and digital VOD and EST new releases and be able to participate in special promotions and sweepstakes.
