MUMBAI: Eggfirst India has bagged the creative duties for Volkswagen Finance, following a multi-agency pitch. 

Volkswagen Finance currently supports customers of the Volkswagen Group in India by facilitating delivery of innovative financing and insurance solutions.

It was the focused strategic approach towards the brand’s online and offline presence that helped Eggfirst win the account.

Volkswagen Finance senior marketing manager Dennis Ching said, “We were impressed with Eggfirst's strategies as well as its deep-rooted understanding of the brand and the creative it resulted in. This put the agency a notch above the others involved in the pitch.”

Eggfirst senior VP Ashish Banka added, “We are extremely proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand journey a memorable one.”

The agency is currently involved in re-crafting the brand's entire online and social media presence.