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MUMBAI: Zee Aflam, the Bollywood channel packaged in Arabic for the Arab Female community, recently won the Gold Award for Marketing in ?Media / Content / Internet Provider? category. This achievement in the category was further enhanced by the fact that the judging panel had elected worthy winners from the 68 campaigns shortlisted from the 200 plus original entries.
Elie Kanaan, Business Head ? Zee Aflam said, ?We take immense pride in winning this Gold award for marketing excellence in the Media / Content / Content Provider category especially as the other strong nominees in the category were The Economist and Al Noor Islamic Bank.?
Mr. Kanaan added further, ?We are humbled at this recognition and will give our marketing team further impetus to achieve greater allocades. We will continue to deliver entertaining content every time you switch on your TV set?
The GEMAS Effie Mena Awards 2009 made their debut at a glittering gala presentation ceremony in Dubai on 5th November marking a major milestone in the history of the region?s marketing sector. Effie Award celebrates marketing effectiveness world over. The GEMAS Effie MENA awards invited marketers operating across the Middle East and North Africa region. It awarded across its various categories Bronze, Silver & Gold Awards.
The red carpet event attracted more then 500 marketing professionals from across the region who gathered to celebrate and applaud the most effective communications campaigns launched during the past 18 months.
