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MUMBAI: SAB - India?s leading comedy family entertainment channel was awarded The Brand Leadership Award in Media and Entertainment category at The World Brand Congress 2009, held in Mumbai on 4th Nov.
Other nominees for the same category where Zee TV, Star Plus and Fox.
Shows on SAB talk about the positives of joint families and its campaign ?Asli Mazaa SAB ka Saath Aata Hai? also underlines the fact that the best family moments are spent while watching SAB. ?Asli Mazaa SAB ka Saath Aata Hai?is one of its kind campaign where the brand name, brand promise, product promise and the channel strategy are woven into one simple consumer insight ?Asli Mazaa SAB ke saath aata hai?.
SAB connects with its family audience through multiple family touch points like Big bazaars, Cafeteria, Malls, Multiplexs etc.
SAB?s differentiated programming ensures fresh clean, healthy and light hearted entertainment that the entire family can sit together and enjoy.
This has given the audiences a break from the negativity of shows of other channels. As a result the channel has achieved 200% GRP growth within a year and doubled its revenue and.
The World Brand Congress is the single largest rendezvous of best brains behind some of the worlds most successful and sought after brands. The World Brand Congress is represented by 60 countries from across different parts of the world.
