MUMBAI: Brightcove has announced the general availability of Brightcove 4, a new release of the online video platform with enhancements that aim to empower customers to maximize the quality, reach and business impact of online video across desktops and devices.

Brightcove 4 introduces new features, including support for native iPhone video application development, expanded live streaming capabilities, advanced analytics, and new resources for video distribution, monetisation and custom online video applications.
 
Brightcove has also introduced the new Brightcove Express edition to bring the power and flexibility of the leading online video platform within reach for all website projects, no matter how large or small. Brightcove Express is priced starting at $99 dollars per month with no annual contract. 
 
Brightcove chairman, CEO Jeremy Allaire says, "As video becomes pervasive on the Web, publishers face increasingly complex and demanding requirements that often span multiple use-cases and devices. Brightcove 4 provides a powerful and extensible suite of new services that make it easy for customers to execute three-screen strategies and generate additional value from online video through new distribution and monetization opportunities. And with Brightcove Express, the Brightcove 4 platform is accessible for any size organization and projects of any scope."