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MUMBAI: Mahindra & Mahindra has received the Gold award for ?Brand Communicator of the Year? at the 9th Asia Pacific PR Awards held recently in Hong Kong. This award is selected by a select panel of judges and recognises the brand or person that has set a new standard in communications strategy and execution in the Asia-Pacific region. The Asia Pacific PR awards reward work across all disciplines that are essential in the PR process and are divided into several award categories with the Gold award being the most coveted.
Mahindra received this award for its innovative PR campaigns for Mahindra Satyam, Xylo, acquisition of Yancheng Tractors in China, and One Mahindra - the Mahindra Group intranet, among others.
The Asia-Pacific PR Awards represent the highest accolade in the public relations industry, honouring the very best in the region. The awards shine a spotlight on the campaigns and research that define cutting-edge thinking, and the communicators and agencies that are driving the industry forward.
The awards were independently judged by a panel of leading senior PR practitioners from agency and in-house environments. David Hall, Head of Group Communications (Asia), HSBC Asia Pacific officiated as the Chairman of the Jury. Jury Members included Hope Ewing, Senior VP & MD, Hong Kong and Singapore, Ruder Finn, Robert Grove, MD, Southeast Asia Edelman, Kenth Kaerhoeg, Group Communications Director, Coca-Cola Pacific Group, Richard J. Wright
Director, Corporate Communications & Public Relations, Asia Pacific, BT among others.
