Auro goes on air, exclusively on BIG 92.7 FM

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Nov 24, 2009

MUMBAI: BIG 92.7 FM, India?s No. 1 FM Station spread across 45 cities of the country treated listeners to the best aural experience possible on Tuesday morning, with none other than the legend ?Amitabh Bachchan? himself, in true Auro style! On a radio station for the first time ever, the actor promoted his forthcoming and much awaited film PAA with RJ?s Rani and Vrajesh Hirjee over a t?te-?-t?te which wouldn?t take much to convince anyone that the jocks were in conversation with a 13 year old.

AB Corp Ltd?s. presentation ?PAA? in association with Reliance BIG Pictures and produced by MAD Entertainment Ltd. is the most eagerly awaited film of recent times. As listeners across the 45 Stations lined up to speak with their favorite actor, the phone lines just wouldn?t stop ringing! To their pleasant surprise and amazement listeners were greeted with a voice of an amiable 13 year old on the other side of the line, many of them asking for Amitabh Bachchan, finding it hard to believe someone could sound so similar to a 13 year old.

The show was entertainment packed as RJ Rani was heard proposing to Auro ? while he politely kept turning her down! Questions ranged from Auro?s likes and dislikes, his homework and bribing others into helping him get it done, his computer, his best friend ? the monkey and much more. In fact if he was given the option of 3 things that he would ask of a genie? it would be his computer, chocolates and his monkey!

Adding to the excitement was Auro singing the movie song? once again, in a voice that couldn?t pass for one of over a 13 year old. The show was action entertainment packed with witty one liners coming in from Auro, giving listeners a complete aural treat!

Speaking on the occasion, the excited breakfast jock duo ? RJ?s Rani and Vrajesh echoed, ?To be able to interview the legend himself, live and in person, was more than a dream come true! To see him effortlessly transform from a 65 year old to that of Auro a 13 year old so convincingly is a never forgettable experience. In some places we were having a tough time convincing listeners too, who thought we were actually pulling a prank on them! In the end, we gifted Auro a bunch of things that he likes ? chocolates and games and the look on his face was not a year older than that of a 13 year old! We wish the film all the success and our best wishes to the legend himself.?

One of the most awaited films of recent times ?Paa? has generated huge interest amongst film-goers. This bright and cheerful family entertainer directed by R. Balakrishnan will release worldwide on December 4, 2009. Other than the venerable Amitabh Bachchan and Abhishek Bachchan, Paa also stars Vidya Balan. The film has music by Ilaiyaraaja, lyrics by Swanand Kirkire and cinematography by PC Sreeram.