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MUMBAI: SAB the family comedy entertainment channel achieves 78 GRPs and a relative channel share of 5.8% in GEC category as per the latest TAM data for week 47, 2009.
Commenting on this achievement, Anooj Kapoor, Business Head, SAB TV stated, - " Our steady growth to these levels have come from our strategy of offering light hearted shows that the entire family can sit and enjoy together. In our efforts of doing so we have never tried to offer me too programmes, rather we have always tried offering new flavors of comedies to our audience and we assure them all that we will continue to entertain them with our new initiatives."
