MUMBAI: comScore, in its October 2009 data, has revealed that more than 167 million US internet users watched online videos during the month.
Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google sites accounted for 38 per cent of videos viewed online by Americans.
More than 167 million viewers watched an average of 167 videos per viewer during the month of October.
Google Sites continued to rank as the top US video property in October with 10.5 billion of its videos viewed. YouTube.com accounted for nearly 99 per cent of all videos viewed on the Google sites.
Hulu ranked second with 856 million videos viewed (3.1 per cent) followed by Microsoft sites with 451 million (1.6 per cent) and Fox Interactive Media with 446 million (1.6 per cent).
In October, Tremor Media ranked as the number one video ad network with a potential reach of 75 million viewers, or 45 per cent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 68 million viewers (40.4 per cent penetration) followed by Broadband Enterprises (BBE) with 67 million viewers (40.0 per cent).
