01
MUMBAI: P9 Integrated is celebrating its 5th anniversary this year. Established in 2004, the company has grown 175 per cent year-on-year since 2004. For the next year too, P9‘s target is to grow on equal lines.
P9 Integrated COO Maneesh Mathur recounts that the last five years have been a dream journey for them. The years 2008 and 2009 have been good years for them despite the talk about recession and they weren‘t heavily impacted by that.
At P9, various divisions were always set to channelize and supplement their efforts in that space for their various clients, which they successfully have been accomplishing till date.
The company which started as a mom and a pop shop offering brand associations to films has added seven verticals under the p9 integrated banner till now to provide complete integrated marketing solutions.
The 360-degree offering includes brand associations, media buying, syndicated content, multiplex and mall activations for brands, execution of launch events, publicity and creative designing and institutional sales.
Bullish about the company‘s growth, the most significant milestones in P9‘s bouquet had been the branding and content division. Taking up movie contracts exclusively, they have changed the entire model in case of brand entertainment.
At a time when many agencies are finding it tough to register profits, P9 Edge, which is the events arm of P9 Integrated, has registered a healthy 60-70 per cent year-in-year (YoY) growth since its inception a couple of years ago.
Next year a couple of new divisions are also being planned to serve the clients better. The company currently has 65 people working with them and with new divisions coming in it will be expanded depending on requirement.
P9 Integrated is an integrated solutions to the motion pictures, entertainment products and television content. It functions as a 360 degree service support to cater to the fast evolving film industry and entertainment needs.
