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MUMBAI: For the first time ever, television viewers got a direct access to celebrities‘ costumes in their own homes and make the most of it.
Zee Cinema, in a unique auction, offered celebrity costumes straight out of their films to viewers and got a tremendous response of the same.
‘Bid for Bollywood‘, a fifteen-day long auction, launched on 15 November went very well as it offered a variety of costumes ranging from Salman Khan‘s shirts to Kareena Kapoor‘s sarees all at one-stop-shop - Zee Cinema.
Viewers shelled out almost half a lakh on their favourite actors‘ apparels. For instance, the bid on Salman Khan‘s suit, which he wore in No Entry, started at a base price of Rs 15000 finally garnered Rs 48,500 alone.
50 per cent of the proceeds of this auction would be donated towards charity.
Says Zee Cinema Business Head Mohan Gopinath, "Zee Cinema‘s constant endeavour is to bring its viewers close to Bollywood. With an urge to innovate and present something unique, we designed this auction only for viewers, offering them to look no less than a star themselves.
"We are overwhelmed with the results and this gives us a further push to launch many such concepts on the channel. With four more days to go, I am sure this would be one of the most successful concepts launched on a movie channel thus far."
