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MUMBAI: "Immune India Campaign", a 35 day long extensive activity is yet another exciting campaign where MY FM joined hands with Dabur. This activity is organized across cities including Indore, Bhopal, Gwalior, Jaipur, Udaipur, Jodhpur, Ajmer, Chandigarh, Amritsar, and Jalandhar covering around 80 schools.
Spreading awareness on the importance of building immunity, especially in young kids, the campaign slogan of "Immune India - Andar Se Strong India" was spread through a special programme of activities held in each of the schools.
As part of the Immune India Campaign, the children from participating schools were informed about immunity through a special AV message from MS Dhoni and information related to immunity detailed by doctors. The children were then taken through a health check-up and given recordings of their health through health cards for their mothers where they had to complete a slogan on immunity and stood a chance to meet MS Dhoni in person.
Apart from this, MY FM also conducted several other activities involving the children in understanding the concept of immunity better and several students were picked out as ‘Immunity Ambassadors‘, winning certificates, gifts, and special prizes.
On this initiative 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia remarked, "Dabur‘s Immune India campaign is an excellent way of getting across to the young kids and their families. MY FM joined hands with Dabur to bring a large coverage network under its wing. Adding extensive coverage to this CSR activity, MY FM continued to play the role of a strong community building medium. We‘ve covered around 80 schools and reached out to almost 60,000 kids and their families. Campaigns such as these are an excellent way of building a meaningful relationship with the consumers."
