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MUMBAI: The Wall Street Journal?s India Web site (http://india.WSJ.com) today introduced Personal Finance coverage that will include a weekly advice column entitled "Maximum Money: Personal finance strategies to maximize your wealth through prudent saving, investing and planning". Edited by Shefali Anand, based at the Journal?s New Delhi bureau, the coverage will feature original articles along with print, online and multimedia content from the Journal?s global editions, Dow Jones Newswires and other Dow Jones publications.
?As The Wall Street Journal expands its coverage for the Indian market, a key component is providing strong and trustworthy personal financial advice that will help readers manage their financial lives. Shefali Anand is uniquely qualified to help explain, in straightforward but insightful ways, how individuals and families can make the most of their money and avoid many of the pitfalls that plague investors and savers. Amid the morass of financial advice available today, the Journal?s personal finance coverage will stand out for its honesty and its practicality and we look forward to helping readers solve financial puzzles they face in everyday life,? said Paul Beckett, South Asia bureau chief for The Wall Street Journal.
The enhanced coverage, which will be carried on the india.WSJ.com home page and on a dedicated Personal Finance page, will carry advice both on long-term planning and on how individuals should respond to financial news and regulatory developments.
Prior to moving to the Journal?s New Delhi bureau this summer, Ms. Anand, the first winner of The Wall Street Journal?s Journalism in Asia Fellowship in 2004, was based at the paper?s New York bureau, where she covered America?s US$11-trillion mutual fund industry and contributed to personal finance and stock market coverage. Previously, she was a business reporter and sub-editor with The Indian Express in Mumbai. Ms. Anand holds a master?s degree from New York University, specializing in business and economic reporting, a diploma in advanced media studies from Mumbai?s Xavier Institute of Communications, and a bachelor?s degree in commerce from Jesus & Mary College, University of Delhi. She is the recipient of awards from the New York Financial Writers Association and the South Asian Journalists Association in New York.
The new Personal Finance coverage is the latest in a series of investments by Dow Jones in India, where the company plans to double its investment in each of the next two years. Since October 2008, its news operation in India has been doubled in size. In March 2009, The Wall Street Journal Asia commenced printing in India. The Journal?s Web site for India, a site about rural India (http://online.wsj.com/public/page/rural-india.html) operated jointly with India Knowledge@Wharton, and an India management page (http://india.wsj.com/management) were launched this year.
Since News Corp. acquired Dow Jones in 2007, the company?s regional investments and initiatives have also included: the redesign of The Wall Street Journal Asia print edition; the launch of China Real Time Report (http://asia.wsj.com/chinarealtime), a comprehensive resource for news and analysis on China; printing, distribution and content licensing agreements with The Yomiuri Shimbun in Japan; expansion of Dow Jones?s JLS (Japanese Language Services) Newswires coverage, adding more emerging market news to existing services covering international equities, foreign exchange and fixed income markets, and CLS (Chinese Language Services) Newswires operation, which provides around-the-clock real-time financial news in Chinese; the launch of a Dow Jones Factiva automatic translation tool that provides access to global information in eight foreign languages including Japanese and Chinese; and the regional introduction of WSJ Mobile Reader, a mobile application which delivers content from WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com to most BlackBerry? smartphones.
On Dec. 15, Dow Jones and SBI Holdings, Inc. of Japan, through a joint venture, Wall Street Journal Japan K.K., will launch japan.WSJ.com, a Japanese-language business and financial news Web site, now previewing at http://japan.wsj.com. Dow Jones holds 60% of Wall Street Journal Japan K.K. and SBIH holds 40%.
