MUMBAI: Times Group‘s digital video arm TAN has launched live stream for Times Now, India TV and Zoom.

Starting today, web users can watch the television feed for these channels on Live.Indiatimes.com.

The webcast of the news feeds will be ad-supported, with in-video formats such as pre-rolls, rich media companion banner ads, overlays and player skin branding.
 
The live stream is powered using Microsoft Silverlight 3.0. In phase 1 of the launch, users will be able to watch the webcast with their facebook friends while getting real-time updates on the latest headlines from Times of India and Economic Times.

Times Internet Limited CEO Rishi Khiani said, "With this partnership between TAN and Microsoft, we continue to be at the bleeding edge of digital video. This offering opens up more innovative ad-formats for advertisers, with on-demand, mobile and now live video." 
 
Microsoft India GM DPE Moorthy Uppaluri said, "We are delighted that Microsoft‘s technology will now bring users the access to live video steaming and webcasts of television feeds for their leading news channel on real-time basis. Powered by Silverlight 3.0, live.indiatimes.com will also be able to provide picture-in-picture overlays for ad support and provide interactive tools for web customers."