Unlearning 'Disability' on World Disability Day

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Dec 07, 2009

MUMBAI: Patrons of the popular upscale restaurant, Copper Chimney, were in for a surprise on World Disability Day. As they took their seats at their tables, diners were handed a menu that they couldn‘t read- a menu entirely in Braille. A differently abled volunteer from the NAB then helped them decipher the menu so that they could place their orders.

This unique three-day exercise, organized for the National Association for the Blind (NAB), at Copper Chimney Restaurants, by Mudra West, did not focus on the handicaps, rather celebrated the abilities of the differently abled. The event drove home the message that what hampers the disabled are not their handicaps, but a shortage of resources and opportunities that can enable them to do more.

Mrs Aasha Bhatia, Director- NAB, Rehab said, "It was really like seeing the other side of the coin. A blind person is always thought of as someone in need of help. But this time, the tables were turned. It definitely boosted the morale of our differently abled volunteers and we are thinking of extending the idea to other places also. Kudos to creative team of mudra for coming up with such a different and effective idea."

Adding to this, Mrs Shikha Nath, Director- Copper Chimney said, "I was a little apprehensive in the beginning when I heard about the idea. But after meeting our differently abled volunteers, who were so full of confidence, I was sure that the event would be a great success. It was bang on and a really satisfying experience."
Actors Suniel Shetty and Naseer Khan (who played the lead in the movie ‘Shadow‘) were the celebrity endorsers of this event which was conceptualized by an enthusiastic team at Mudra West. The team included Pranav Harihar Sharma, Amol Dahanukar and Vivek Jadhav, who worked under the guidance of KB Vinod, Creative Head- Mudra West and Bobby Pawar, CCO- Mudra Group.

KB Vinod, Creative Head- Mudra West concluded by saying, "Mudra has always believed in being an active member of the larger community. This is just our little bit in helping people understand that it isn‘t a "dis-ability" that gets in the way of the differently abled achieving as much as they can, it‘s the lack of opportunity and resources. It‘s time we became more sensitive about this."