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MUMBAI: Channel [v]‘s latest promotion activity for its next tent pole launch IDEA [v] THE PLAYER has proved to be a grand success. The channel engaged with over 4.5 lakh unique visitors through a huge online exercise that finally culminated in the largest congregation of supporters for ?The Player?. At the very outset during the call for entry phase, the channel ran an online contest where viewers had a chance to participate and win upto Rs.5 Lacs. The contest from start to end was carved in a well thought pattern which captured the core essence of the show, complete with activation on social networking sites.
Within just a short span of 10 days, the contest received more than eight thousand entries flooding from all parts of the country. On the basis of which 200 participants were short listed to take part in the various online challenges garnering thereby the much needed word-of-mouth for the show.
The final leg of the activation was all the buzz created by the onground event which made the Top 10 ?Players? from all the online contests gather supporters for themselves to be crowned as ?The Player.?
The 10 final contestants were given 48 hours notice to collect as many supporters in person to vouch/vote for them as ‘The Player‘. Each of the 10 contestans were given t-shirts from Channel [v] with their individual player code printed on it.
To show support towards the player of their choice, the supporters were required to wear the t-shirt assigned to the player of their choice. The more supporters a contestant gets, the more money he wins. Each supporter wins the contestant Rs.2500, therefore in order to win the complete Rs.5 Lacs, a contestants would have to get a total of 200 supporters along with him. On the evening of 8th December Mumbai witnessed the snowballing of mobs at the Chitrakooot grounds where massive crowds started building up all in support of the respective participants.
Finally Dinesh Nair & Nimish Gulla from Mumbai brought in a crowd of close to 400 supporters together. Dinesh, a wildcard entry contestant from Star Com made a cool sum of Rs. 4.95 lacs for his 198 supporters & Nimish walked away with 4.92 lacs for his close 197 supporters. All in all it was a massive turnout of supporters for The Players.
This is for the first time that Channel [V] has collaborated with Twentieth Century Fox Film Corporation for a reality show. The show is a trademark of FOX.
Tune in to Idea [v] The Player starting this Saturday at 7 PM only on Channel [v].
