MUMBAI: Cartoon Network’s Ben 10, one of the world’s biggest boys franchises, has earned yet another accolade. Cartoon Network Enterprises has won the ‘Best Licensor of the Year’ award in the entertainment category for the Ben 10 franchise at the fourth Indian Retail and e-Retail Awards 2015 organized by Franchise India.
With over 5,000 SKUs, Ben 10 came out a clear winner among all the kids entertainment for having the largest assortment of products available across a single entertainment IP.
In 2015, the franchise celebrates its 10th year. Ben 10 licensed products are sold across all product categories including apparel, back to school, home furnishings, FMCG and publishing among others. The brand recently launched themed tablets in partnership with Eddy – a first in the kids’ genre.
Turner International India South Asia managing director Siddharth Jain said, “Cartoon Network Enterprises is a growing and important part of Turner’s business in India, successfully leveraging our on-air content to create household names. For a decade, the success of the Ben 10 franchise is a testament to the adoration and popularity it enjoys amongst children and our licensing partners. We are honoured to receive this award in recognition of our efforts.
