MUMBAI: Fox has warned cable subscribers of Time Warner that they may lose access to the Fox network and its sister cable channels if negotiations with the cable platform over carriage renewal don‘t fructify.

In a statement, Fox said that it has "attempted to negotiate in good faith with Time Warner Cable. Our position in these negotiations is entirely reasonable; we are simply asking for fair compensation for the impressive value our Fox programming offers."

Negotiations are underway for carriage of Fox Broadcasting, Fox Cable and Fox regional sports programming but Fox has already embarked on a print, TV and online marketing campaign. 
 
The move comes a few days after Time Warner Cable unveiled its "Getting Tough" marketing campaign, lashing out at "unfair programming price increases." The cable platform says that almost 400,000 people visited its Roll Over or Get Tough website and "overwhelmingly supported getting tough on programmers who threaten to hold shows hostage as they demand outrageous price increases, sometimes as high as 300 per cent more than the current contract."

Says Time Warner Cable chairman, president and CEO Glenn Britt, "Our customers are informing us that they want us to fight rapidly-increasing programming prices. We‘ve heard them and intend to put as much pressure as possible on programmers with unreasonable demands to get our customers the best prices we can." 
 
This time last year, Time Warner Cable had a disagreement with Viacom over carriage fees. The companies resolved their dispute at the beginning of the year.