MUMBAI: Havas Media Group India has won the integrated media mandate for myITreturn.com, a provider of tax filing and related services for individuals, professionals and small businesses.
The account, which includes both digital and traditional duties, will be handled by the agency’s Mumbai office.
myITreturn.com managing director Saakar Yadav said, “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.”
Speaking about the the myITreturn mobile app, he further added, “We are confident that the myITreturn mobile app will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”
Havas Media Group India and South Asia CEO Anita Nayyar said, “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long-term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”
“We are delighted to have been entrusted with this mandate and share the same entreupreunial spirit with myITreturn. Mobile and digital will be at the core and we will use a 360 degree media solution to connect with the right audience. With the tax filing season fast approaching in the country we plan to roll-out the campaign soon,” added Havas Media India managing director Mohit Joshi.
Havas Media Digital Head Ranjoy Dey said, “This is a unique service with a growing demand amongst the youth who are hard pressed for time but keen to comply to this requirement as easily and conveniently as possible. Connecting the audience to this platform will be an exciting journey.”
