Actress Genelia D? Souza and Sunsilk Bindass Big Switch participants turn Gully Cricketers!

Starts 3rd October

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Submitted by ITV Production on Jan 07, 2010

MUMBAI: The effervescent Genelia D?souza and contestants of the one-of-its-kind reality show Sunsilk Big Switch, played it up at a fun-filled Gully Cricket match today. The two extremely talented teams led by Siddartha and Mohita were at their best whilst sweating it out for the prestigious UTV Sunsilk Bindass Big Switch trophy.

Both the teams comprising six rich kids and dreamers each, mesmerized the audience thoroughly with their antics. Even as Genelia lent her support to both teams, the match witnessed the participants already evicted from the show cheering on the players as well! Turning into a nostalgic event, the dreamers bonded with the rich kids, with the match turning out to be a stupendous success for the channel, rich kids and the dreamers alike!

Commenting on the eve of the match, Actress Genelia D?Souza said, ?The match has been a great experience & has only helped strengthen my bond with the Big Switch participants. It didn?t matter as to who won or lost the match, the agenda of further building my bond with the contestants of this innovative show has been met with this initiative?.

Heather Gupta, Channel Head, UTV Bindass, adds ?As innovation is one of the key platforms of Bindass, a gully cricket-match is the perfect event for the Big Switch team, not only strengthening the connection between participants but also reaching out to audiences at a national level?

A one of its kind reality show, Sunsilk Bindass Big Switch has been extremely successful in revealing some of the hard truths of the city we live in. The humble beginnings of the dreamers, the shift of lifestyle for the rich kids and the tasks on the show as well as the fulfilment of one lucky dreamer?s wish, combine to create a show that viewer?s just can?t stop watching.