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MUMBAI: Worldwide Media Pvt. Limited, the Times Group- BBC Worldwide joint venture today announced a continuation of its long term sponsorship agreement on the Filmfare awards with IDEA Cellular Ltd., to present the 55th Idea Filmfare Awards. It?s time to gear up for this year?s most sizzling event ? The Idea Filmfare Awards 2009; a time when your favorite stars walk down the red carpet for India?s oldest and most coveted cinema awards.
Recognizing and honoring the best talents in the Indian film industry, this year will mark the 55th year of Filmfare Awards and the second year of its association with the pan-India mobile operator, Idea Cellular. The fastest growing mobile company has been recently conferred the prestigious ET ?Emerging Company of the Year Award?.
Scheduled for the 27th February at the famous Yashraj Studios in Mumbai, the 55th Idea Filmfare Awards looks forward to bringing you yet another dazzling show acknowledging achievements of our stars with glamour, great performances, suspense, excitement and a thoroughly entertaining evening. With a plethora of films lined up to prove their worth to the black lady, this year too promises to be a power packed show. Once again, the black lady will have a touch of yellow, as the Idea logo will continue to don the most coveted Filmfare trophy.
Continuing the rich legacy of being Bollywood‘s most significant and unbiased honor, this year once again will see nominees being chosen through audience poll. Through this polling, Indian cinema audiences will get a chance to voice their opinion on who they feel, deserve the revered title and recognition of a ?Filmfare Winner?, in their respective categories for the year 2009. This year, the response has been overwhelming, with audiences voting through postal mails, mobile and online media. 50% weightage will be given to polling results and equal weightage to a specially appointed panel of judges known for their unerring judgment in the choice of the winners.
Speaking on the occasion, Tarun Rai, Chief Executive Officer, Worldwide Media Pvt Ltd. said, ?It?s time, once again, for the biggest awards show of the film industry ? the Idea Filmfare Awards. We will raise a toast, as we have for the last 55 years, to the immense talent of our film industry. We have had a successful partnership with Idea Cellular and, along with them, hope to make the Awards show even bigger this year.?
Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, ?Brand IDEA always associates with champion ideas to offer unique user experience, and entertainment, to our 58 million subscribers, across India. Our continued association with the prestigious Idea Filmfare Awards is a testimony of the brand?s promise to offer the best-in-class entertainment, through our reach and connect with the audience, across the length and breadth of the country. This year again, IDEA will bring stars and the best of movies, closer to our customers, through the 55th Idea Filmfare Awards?.
Idea will offer rich content on the mobile platform, around the 55th Idea Filmfare Awards, for its 58 million subscribers. Idea Cellular will also introduce a range of VAS products and contests, specially designed around Bollywood and Cinema. Idea contest winners will get to attend the Idea Filmfare Awards ceremony, sitting alongside Bollywood?s most sought after celebrities. Select customers will also get to Meet & Greet Bollywood stars, as part of the brand association with Filmfare.
