Kerala Discusses Current Affairs on Amrita TV

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Jan 25, 2010

MUMBAI: Keralam Samsarikkunnu , Amrita TV?s new talk show that will be telecast every Saturday at 6.30 pm(IST) and on Sunday at 9.30 pm(UAE ) is a current affairs discussion, featuring a group of guests, an assemblage of audience and a well known host, in which the guest panel and the invited audience take part in the discussion on an equal footing, under the moderating influence of the anchor.

Each weekly episode is built around an issue that is currently in circulation- which may be a grave environmental problem, a sensational social affair or an explosive political controversy . The theme helps provide a pointer to the list of guest invitees of the show, who have to be thoroughly familiar with the subject and its ramifications.

The show is anchored by a host whose enviable experience in television journalism and radio jockeying makes him the ideal choice to play the role of mediator . Popular amongst Gulf radio listeners as ?KK?, this Hit FM Radio Jockey was a well-known newsreader with Amrita TV before moving to Dubai. Krishna Kumar?s political acumen, quick wits and diplomatic skills, guarantee that the show will be kept on a lively track without allowing it to get out of hand.

The anchor opens the discussion with a short introduction to the topic of the day, poses a few pertinent queries to which the guests respond, after which the issue is put up for public debate. It is the turn of the audience to quiz them or raise doubts. The experts do their best to allay their fears and answer questions. As the atmosphere warms up and tempers get frayed , the anchor keeps things in check drawing in more and more members from the audience into the fray, until the entire guest panel and all the viewers are involved in the debate, so that Keralam Samsarikkunnu literally becomes a microcosm of the entire Kerala society.

What makes the show stand out is that the audience - instead of being a faceless mass who are silent observers of the deliberation - become an indispensable part of the show participating & contributing to the war of words. In contrast to other talk shows where the viewers are herded into a corner, here the audience and guests are seated together on the studio floor.

Keralam Samsarikkunnu gives an opportunity for the common man to raise issues directly to the concerned authorities, who in turn get to know the attitude of the general public at first hand. By helping them to vocalize their opinions, resentment and doubts, it becomes a venue where the Vox Populi can be heard loud and clear.