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MUMBAI: The Ryan International Group of Institutions organised for the second year in a row the Iceplex Ad Film Awards (IAFA) 09. The grand finale, the award distribution ceremony took place in Mumbai on the 31 January 2010.
Iceplex is the media initiative launched by Ryan in an effort to bring out the hidden talents of the students in creative writing and conceptualisation put together this ad film making contest.
?It is difficult to make an ad, as complete information needs to be given in the shortest possible time. This contest does not focus on the technical expertise of the ad film maker but on the capability to ideate,? says Ryan Global MD madam Grace Pinto. ?And IAFA gives the students the platform to showcase their talents.?
Jury members like, Justice BH Marlapalle, Manmohan Shetty, Bhimsain, Ila Arun, Bhawana Somaaya and Anil Sharma along with the IAFA brand ambassador Johny Lever, lent their expertise and support to IAFA 09.
Other guests present at the event were MP Sanjay Nirupam and Poonam Sinha (wife of Shatrughan Sinha), Amin Sayani, Films Division chief producer Kuldeep Sinha, Spacetoon South Asia MD and CEO Rajeev Sangari, singer Neeraj Shreedhar, theatre artist Om Katare, and Bollywood actors Raza Murad and Nikhil Dwivedi.
The event saw performances of music, song and dance which organised by the Johny Lever Ryan Film Academy. The anchors of the evening were Ali Asgar and Swapnil Joshi.
