Read individual reviews from the gorgeous movie critiques Neha and Ira

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Feb 02, 2010

MUMBAI: It?s been a little more than a year since Chicks on Flicks was launched on PIX .Taking a step ahead, the channel now launches an online medium of reviewing the 100 greatest American Movies of all time. Neha Sareen and Ira Dubey, launch their new blog on cof.pixtelevision.com where 100 films will be reviewed in exactly 52 weeks starting Feb 5th 2010. With a very demanding and challenging timeline, each week 2 movies will get reviewed by the girls.

This very interactive form of reviewing movies also encourages readers from all across the globe, to agree / differ from the girl?s reviews. Readers are free to comment and share their reviews about the movies. Intelligent and deep analysis of the movies and critical reviews will be encouraged on the blog. A few of the movies that will be soon reviewed on the blog are ? Gone with the wind, Casablaca, The God Father, Raging Bull, Ben-Hur, Schindler?s List etc. The 100 movies are a part of the AFI List.

The popular movie reviewers Neha and Ira on PIX shared ?If there can be a Julie and Julia, why can?t there be a Neha and Ira!!! After much brainstorming, Ira and me decided that we need to go digital and take the reviews online apart from television! We have set a real challenge for ourselves with an equally demanding time line to review them! We look forward to reading and sharing reviews from our viewers!?

On announcement of this new initiative, Mr. Sunder Aaron, Business Head comments ? ?In India, reviewing Hollywood Movies is a new concept and reviewing them online with such details is very innovative! We have tried to make it very interactive so that our readers can share their reviews as well! So let?s catch it or trash it online now!?