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MUMBAI: Veola is the women‘s best friend as it helps her enhance her looks and makes her noticeably attractive. This is captured in the TVC through the eyes of the young protagonist, who?s thinking about her early days wherein she?s trying to seek attention of her good looking professor. Veola Amla Stimulate + makes her hair and in turn her look attractive & beautiful and thus helps her get her dream man. It shows how, when Veola comes into her life, it changes her life completely for the better thus making Veola her best friend.
Brief on the ad-story :
Former Miss Asia Pacific and leading actress Dia Mirza has been chosen to be the face of Veola Amla Hair Oil. She is featured in the latest Veola Amla Hair Oil commercial where we see her portraying the role of an art student trying to seek attention from her handsome art instructor. But she fails to do so as, her professor ignores her. Then one day, she discovers her Best Friend - Veola. Enriched with Stimulate+, Veola Amla Hair Oil makes her hair soft, shiny and thick. The art instructor starts noticing her after this transformation and finds it difficult to take his eyes off her. The commercial ends with Dia Mirza walking away with confidence, with the ?Man of her dreams?.
Who are the target audience?
Girls in the age group of 15- 35 years from SEC B, C who wants to look attractive. She is independent, Successful, Quick witted and is calling her own shots. She the new woman of India, Smart, Intuitive, Optimistic, Loving, Confident and determined to prove her worth. She keeps herself well groomed and takes care of her in all ways. She is not hesitant to spend extra bucks to get a look which makes her more confident and gives her an edge over others. She seeks admiration and control.
What is the catch line/ baseline?
Veola ? Your Best Friend
What is the RTB?
Veola Amla with its Stimulate + formula enhances attractive looking hair. Veola Amla awakens your hair roots by stimulating them and makes your hair Strong, soft, shiny black hair.
