01
Mumbai: Balaji Telefilms Ltd., the media and entertainment conglomerate that has revolutionized the Indian television industry has gone for a corporate image makeover, unveiling a brand new visual identity and its new Vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on, over the last 15 years.
The corporate makeover presents the group with an opportunity to imbibe the new identity and to celebrate the indomitable and relentless team spirit.
Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd. said, ?Balaji Telefilms? new brand identity denotes an enhancement of perspective and a broad-basing of our ambition to talk to a larger cross-section of audiences. The new identity will build a seamless bridge across businesses and aspirations.?
Puneet Kinra, Group CEO, Balaji Telefilms Ltd. said, ?Our new corporate colors, red and orange, reflect our governing values of storytelling, passion, integrity, compassion and excellence. The vibrant colors demonstrate the eagerness to embrace new opportunities while retaining the core traditions and values.?
The NAMAM logo, inspired by the vermilion mark on Lord Balaji?s forehead, stimulates the vision and the bold and aggressive colors characterize the attitude of the company. Physical manifestation of this transformation has already been made across all organization touch-points as well as the Balaji Telefilms website.
The mandate for the corporate identity was given to Ray + Keshavan /Brand Union who did an extensive mind-mapping of external as well as internal stakeholders of Balaji Telefilms to arrive at the essence of the new identity and how it gets manifested.
Under the aegis of the new corporate identity, Balaji Telefilms Ltd. announced the launch of its latest initiative ALT ENTERTAINMENT. The content created under the ALT ENTERTAINMENT brand will be young, fresh and will appeal to the aspirational and upwardly mobile Indians as well as a global audience. ALT ENTERTAINMENT aims to become the preferred content provider its target audience with its cutting-edge content across platforms and to engage and connect deeply with its consumers.
