MUMBAI: eBay India (www.ebay.in), India’s largest eCommerce marketplace has come together with NGO, Children’s Movement for Civic Awareness (CMCA) to host a charity auction which will commence from 26th November 2013 and ends on 2nd December 2013 on eBay India (www.ebay.in), where winner will get a once in a lifetime opportunity to meet with the lead cast of the popular TV show, CID.

Commenting on this partnership, Deepa Thomas, eCommerce Evangelist, eBay India said, “eBay for Charity is a platform for credible non-profits to raise funds by the sale of products or auction of celebrity experiences. We are happy to partner CMCA and help them to raise funds for their innovative programmes to instil civic awareness and values of active citizenship amongst children and youth. We hope fans of the show will come forward and actively participate in this auction.”

Ms Vinodini Lulla, Trustee, CMCA, said, “We urge fans of the show to participate in the auction, and help raise money for a noble cause. At CMCA, we focus on encouraging junior citizens to stand up for their Rights and secure their Responsibilities. Our CMCA students have shown us that an aware and empowered child has the power to bring about an improvement in the quality of life of an entire school and community!”

The proceeds of the auction will go towards the rural and urban government school program of CMCA. The meeting of the winner with the lead cast of the show CID is likely to be held between December 2013 - January 2014 in Mumbai.