UTV Action associates with Red Bull to kick off Street Style Football in India

Starts 3rd October

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Submitted by ITV Production on Feb 23, 2010

MUMBAI: Following the worldwide success of the Red Bull Street Style Football initiative, UTV Action partners with Red Bull to get the same adrenaline rush for India. Keeping the freestyle masterminds on their toes, its time to get up, get back on it and get practicing; as the Red Bull Street Style is back to blow your minds. For all those backyard enthusiasts out there, this is your chance to fame on the freestyle football scene.

In 2008, 45 countries from all four corners of the globe took on the challenge by sending the winners of their respective National Finals to the World Finals in Brazil, the spiritual home of the Beautiful Game. For 2009/10 Red Bull Street Style in association with UTV Action is set to step up the levels as they gear to give India a chance in the final showdown in South Africa coming up in April 2010.

Red Bull Street Style India qualification will kick of in Mumbai at the Carter Road Promenade on the 19th of February and on the 20th of February at the DLF Promenade - The Hub in Delhi and at St. Joseph‘s High in Bangalore. If you are beyond the bounds of these cities you can participate by uploading your video on the web site www.redbullstreetstyle.com. The selected ones from this 3 city tour and the online process will show-off their skills at the Carter Road Promenade in Mumbai, on the 27th of February in the finals. The Winner will represent India, at South Africa, Red Bull Street Style World Final in April 2010.

Commenting on this venture, UTV Action Head Sameer Ganapathy said, "We are extremely pleased to tie up with Red Bull for their Street Freestyle Football event. This event has enjoyed tremendous success abroad and I‘m sure it will be well received here. Street Style Football is a very fast paced activity and suits the ideology of UTV Action very well. Our strategy is to involve the channel in every action pact innovation and we are adhering to our commitments with all the thrill and action based ventures on-air and ground."