MUMBAI: Mercedes-Benz India has appointed Mediaedge:cia (MEC) as its new agency of record. 
 
Earlier, the incumbent agency for the account was Media Direction, the media services arm of RK Swamy BBDO. 
 
It was Mercedes-Benz that introduced the luxury car segment in India and currently is engaged in local production of Mercedes-Benz cars, making available imported Mercedes-Benz cars, commercial vehicle operations, global sourcing of auto components, and captive automotive technology research and development.