MUMBAI: Post the successful launch of Kids HD, Da Vinci Media today announced two key strategic partnerships in India - with Maska Pav, a media production house, and Fourth Dimension Media Solutions, a media outsourcing firm.
Maska Pav will be involved in on air promotions and packaging of content for Da Vinci Media's educational channel Da Vinci Learning in India. Maska Pav is a 360- degree media production house that produces content for digital series, television commercials, music videos, television shows, documentaries etc.
The mandate for Fourth Dimension Media Solutions which is a part of SRM Group includes an effective engagement with advertisers and amplification of the channel's presence across India while developing widespread and integrated relationships with leading national and regional advertisers.
The primary goal for these partnerships is focused on creating and developing compelling integrated advertising and marketing solutions for brands that partner with Da Vinci Learning, keeping in mind the channel’s philosophy and ethos.
Commenting on these associations Da Vinci Learning, India MD Mohit Anand said, “We see a huge demand for soft skill based knowledge programming that is fun and interactive. These partnerships will enable us to cater to the market in a customized format and help amplify our presence across the country. We have entrusted our partners with a valuable mandate and are confident that their expertise will help us in developing widespread and integrated relationships within the industry eco-system.”
Maska Pav Productions Private Limited founder, promoter and MD Kirk Peter said, “Our collaboration with Da Vinci will allow us to enliven our vision of creating content with lasting impressions. We are looking forward to supporting Da Vinci Learning in showcasing their differentiated content that is safe and relevant for entertaining the whole family.”
“Da Vinci Learning’s mandate for us is being truly valued by our team. Our association demonstrates the commitment towards delivering results and the understanding of the market space. It is just the beginning and we look forward to translating our plans in to actual delivery in terms of strengthening the brand presence across India,” Fourth Dimension CEO Shankar B said in parting.
