MUMBAI: IPC Media, which claims to be UK's largest consumer magazine publisher, has launched Britain's very first compact paid-for TV Listings weekly  TV Easy.

Backed by a £10 million marketing investment, and launched with a huge sampling exercise, TV Easy is looking to reinvigorate and grow the TV listings sector. Over 1.5 million copies of the new magazine will be given away with leading IPC titles Woman, Now and Pick Me Up from 26 April.

TV easy is the third major launch in 16 months from IPC Media's innovations programme, initiated by the company's CEO Sylvia Auton in 2003. It had earlier launched f the world's first men's weekly ' Nuts ' and the women's weekly Pick Me Up. The research and development programme for TV Easy was headed up by Mike Soutar, IPC's group editorial director, alongside Colin Tough, editor of the UK consumer magazine, What's on TV, and IPC group creative director Andy Cowles.

Auton says, "I made a promise that IPC Media would launch category defining and innovative magazines, and with TV easy we've done it again! This is the third launch from IPC in 16 months, and reflects Time Warner's ongoing commitment to growing its magazine business in the UK. TV Easy is the most comprehensively tested launch IPC has ever undertaken  and the responses have also been the highest we've ever recorded."

Colin Tough will take the role of editor-in-chief for both TV easy and What's on TV, while Richard Clark, who is currently editor of IPC's Internet magazine Web User, takes the role of editor on TV Easy.