New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.  

This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams - Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.  

This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’.  Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

The TVC can be viewed at: