MUMBAI: With the aim of expanding its portfolio, Veqta, a digital broadcast network dedicated to sports is all geared up to launch its OTT service in June 2016. With the launch of the platform, the venture will also roll-out its application followed by content in various regional languages.
Through this platform, sports fans across India can engage into various other categories of sports content that they have not yet explored. Breaking apart from the other content providers, Veqta plans to provide content via on-demand videos and live streaming.
“Veqta will follow a very friendly content format. There is very little sports content for the viewers. We will be a destination for sports fans to enjoy high quality content coming from the biggest names in the business”, asserts Veqta co-founder and director Varun Mathur.
It has raised $500,000 (Rs 3.4 cr) in seed funding from Chatsworth Management and sports management company ITW Consulting Pvt. Ltd. The firm had earlier received initial-stage backing from ITW.
“What will make us different form the rest is our packaging, our different formats of short form and live streaming content as well as feeds in various regional languages which everyone can understand," says Mathur.
The platform will follow the freemium model wherein the users will have some content available for free while there will be a pay wall for some premium content. Its offerings will include licensed content and flagship studio content across various ‘underpunctuated’ categories like cricket, football, motorsports, basketball, tennis, badminton and a range of Olympic sports.
The venture has signed deals with various international partners from the field of sports. The venture has not locked deals with any advertisers as of yet and are just focused at expanding its consumer reach, building team and strengthening its product development.
Taking a hint from this, it will be interesting to see whether the other OTT players like HotStar, Spuul, Hooq, Eros Now, Sony Liv, Ditto TV, VOOT, etc, might also look at mushrooming their target niche audiences.
