MUMBAI: Intelsat today announced that China Central Television (CCTV), the national broadcaster of the People’s Republic of China, renewed a multi-year contract for the global distribution of its programming. CCTV is also utilizing Intelsat for its international backhaul transmission of the Asian Games from Doha, Qatar, back to Beijing, which start today and run through December 15.

A long-standing customer since the launch of PAS-2 in 1994, CCTV became the world’s first global Mandarin Chinese television service when it expanded its services internationally via the PAS-3 satellite in 1995.

Intelsat currently provides full-time program distribution services for CCTV via its PAS-1R Atlantic Ocean Region satellite, PAS-9 Atlantic Ocean Region satellite and PAS-10 Indian Ocean Region satellite. Intelsat also provides CCTV with capacity on its Galaxy 3C satellite for direct-to-home (DTH) services in the United States. This renewal contract also expands CCTV’s C- and Ku-band capacity agreement.

“With the increased demand for regional programming distribution, CCTV is pleased to continue growing its relationship with Intelsat,” said He Zongjiu, Vice President of CCTV. “Intelsat has long partnered with us in the expansion of our services, and we are confident that its network will continue to support us as we develop programming platforms.”

David Ball, Regional Vice President, Asia-Pacific Sales, said, “We are proud that CCTV has continued to entrust us with the global distribution of its programming, and the Asian Games. As Intelsat expands its global services, we are strategically situated to provide greater power and coverage for China’s preeminent national broadcaster. Likewise, Intelsat will be well positioned to offer broadcasters of the 2008 Summer Olympics in Beijing a complete suite of global transmission services.”