MUMBAI: Dentsu and the Olympic Council of Asia (OCA), governing body of the Asian Games, have inked an agreement under which Dentsu will maintain its position as the exclusive worldwide marketing and broadcasting rights agent for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014.

Dentsu is the sole marketing and broadcasting rights agent for the 15th Asian Games in Doha, Qatar, which currently is the closing stages and is said to have attracted extensive television coverage. Total broadcast time for the event will exceed 3,000 hours around the world, and the cumulative television audience is expected to be 5.1 billion people.

Speaking about Dentsu's efforts for the event OCA said that it is "the best marketing the Asian Games has ever had."

Dentsu plans to begin marketing activities for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014 as soon as the current Asian Games have concluded, informs an official release.

For the 17th Asian Games in 2014, two cities are bidding to host the 17th Asian Games 2014, New Delhi, India and Incheon, South Korea. The host city is due to be selected at the General Assembly of the OCA in 2008.