MUMBAI: Sabyasachi Sengupta popularly known as Zap has joined McCann Worldgroup India as National Chief of Films and Content effective from July 2016. Working from McCann Delhi he will have a national responsibility.

On the appointment McCann India CCO and CEO and Asia Pacific chairman Prasoon Joshi commented, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of Advertising. He will add another dimension to McCann’s client offerings especially in today’s complex media world where he need for such layered talent is high.”

Zap is a highly respected name in the Indian creative Industry. He began his career in Delhi two decades back, working at agencies like JWT and O&M and created some of the most famous work of the times- Pepsi- Nothing official about it, Adidas, Kit Kat- Have a break, Seagram’s -100 Pipers etc.

Zap expressed his excitement for this new chapter “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronizing and streamlining the whole process within an expanded McCann framework.”

He has been “Copywriter of the year” and won many other accolades. Zap in his second avatar became an Advertising Film maker and launched Gingerwater Films. He went on to direct some of highly significant work for brands like Nescafe, Saffola, Vaseline, Maggi, Bajaj, Carat lane, Stayfree etc.