MUMBAI: Zee South Initiative VP Analytics Rasool Ali has been promoted the business head of Zee Telugu. Ali will be taking three sixty degree control of the first vernacular TV channel of Zee Network in South India, which is fifteen months old.

An MBA Gold Medallist from AMU and an IIFT post graduate, Ali has vast experience in retail and International marketing, He crossed over to media industry in 2002 as head of analytics at ETV and then moved over to Zee South Initiative, states an official release.

Ali will report to Zee Network South Initiatives head R. Ajay Kumar.