MUMBAI: Animax has expanded its presence on major cable platform, Cable TC to make Animax more accessible to Hong Kong viewers as part of the channel's ongoing efforts to reach its target youth audience. Starting 10 August, Animax moves to the basic tier on Cable TV, increasing its target demographic reach.

The channel will be moving from an á la carte basis to the basic tier on Cable TV to allow all Cable TV viewers full access to Animax offerings, and increase the accessibility for Animax's target demographic of youths and young adults to view the channel's programmes.

Animax on Cable TV's basic tier will continue to provide a customised feed, offering both Cantonese dubbing and the original Japanese language for selected programmes.

Hong Kong viewers can expect to see more anime programmes in the coming months such as Paradise Kiss, Blood+ and Girl From Hell, and a host of anime-inspired activities that encompass fashion and music in the pipeline.

"We are delighted to be able to work with an outstanding partner such as Cable TV to offer to Hong Kong viewers an ultimate anime lifestyle experience both on and off screen. With Animax being available on the basic tier of Cable TV, more Hong Kong viewers will get to experience the latest anime entertainment and the coolest 'out-of-the-box' activities Animax has to offer," said Sony Pictures Entertainment (SPE) Networks - Asia vice president finance, distribution and operations Ang Hui Keng.

Hong Kong Cable Television Limited executive director Benjamin Tong said, "Cable TV is pleased to announce that Animax will be one of our basic channels on our programming platform from 10 August, 2006. This new arrangement is definitely good news to our basic subscribers, especially the youths and young adults," Tong added.