NEW DELHI: A new digital campaign by Exide Life Insurance aims at projecting the need for a second income in a very simple way using two interesting situations.

The video-led #IncomeKaTopUp launched across social media relates to the Exide Life Income Advantage Plan.

The campaign shows two sets of friends planning a much longed for holiday, banking on their annual salary increment. And when that increment isn’t satisfactory, the videos show there is still a way to make that holiday happen with #IncomeKaTopUp without being subjected to ups and downs of annual increments.

The campaign in its first week has already generated a lot of interest from the core Target Audience. The videos have received over 1 million views across Facebook, Youtube and Twitter.

#IncomeKaTopUp helps these friends fulfill their holiday dream.

Income Ka Top Up – Photo Tour

Income Ka Top Up – Scuba Diving

Exiide Marketing and Direct channel director Mohit Goel said, “The message integrates perfectly with our mission of helping Indians prepare financially for a long and happy life. It is a universal fact that a little extra is always welcome. And this maxim holds true for income more than anything else. An extra or a regular second income is like the topping on ice cream - it makes everything better. Through this campaign we want our customers to appreciate the need to plan for their #IncomeKaTopUp so that they don’t compromise on experiencing the joys of life.”