MUMBAI: Saurabh Kanwar has been appointed as the vice president content and communication at Channel [v]. Kumar comes from Radio City, where he was the marketing head.

On taking up this new challenge, Saurabh Kanwar says, "Channel [v] is home to the country's hottest creative team. It's a real trip to get a chance to work with this gang, stretching the boundaries of irreverent, outrageous content. But, the truth is, I have this huge crush on Lola Kutty, and this is my only way of getting real close to her."

Commenting on Saurabh's appointment, Channel [v] head honcho Amar K Deb said, "Bringing ground-breaking content to viewers is Channel [v]'s top priority. Saurabh, with his proven credentials and ability to deliver results, will be a tremendous addition to our team. I have no doubt he will bring a new dimension to our product development, helping us to further enhance the diversity of our offerings."