CANNES: Rainbow Media Holdings and its London-based distributor iD Distribution have announced an explosion of international licensing agreements for Rainbow’s WE: Women’s Entertainment at MipTV.
Spanning countries in four continents, these deals - which involve the signature series Daddy’s Spoiled Little Girl, Secret Lives of Women and Style Me - mark significant progress for Rainbow in its global market debut of WE.
The news also affirms Rainbow’s success in its broader strategy to expand its brands internationally, having kicked off the effort at MipCom 2005.
"We are obviously gratified by the terrific response we have received for our programming around the world. This is an incredible way to start what promises to be a rich pattern of global growth for the WE brand,” said Rainbow senior vice president business development Glenn Oakley.
"WE’s high quality programming is a solid offering to broadcasters for its smart and edgy subject matter. These series have a proven entertainment value, and we are delighted at the opportunity to provide them to international audiences,” added iD Distribution managing director Sally Miles.
The deals are as follows:
Daddy's Spoiled Little Girl (12 x 30’) – Sold to TV400 (Sweden), TV2 (Denmark), SBS (Belgium), Digiturk (Turkey), Sub TV (Finland), Orion Media (Korea), MBC (Middle East) and Sky Network Television (New Zealand). In this original series, WE looks at father/daughter duos who take "daddy's little girl" to new heights. Rich or poor, these dads indulge even the most outrageous requests, including 'faux mitzvah' parties, $200,000 Bentley's, private jets to Rome and shopping sprees in Paris.
Style Me (2 x 60’ and 6 x 30’) – Sold to Kanal 5 (Sweden) and Sky Network Television (New Zealand). This reality-based show seeks to create the next top celebrity stylist for series host Rachel Hunter. Twelve contestants vie for the top spot and the chance to win $10,000 in cash plus a one-year contract with a talent agency and the opportunity to style Hunter for an A-list, red carpet event.
Secret Lives of Women (9 x 60’) – Completed program rights only sold to TV400 (Sweden) and MBC (Middle East). This series explores the double-lives that some women lead, from plastic surgery addicts and anorexics to forensic sex investigators and shopaholics.
Currently seen in over 58 million US homes, WE: Women’s Entertainment is the only cable network dedicated to helping women connect to one another and the world around them.
