MUMBAI: While Playwin Infravest's Karnataka venture took off as per schedule, the online lottery's Maharashtra entry may take a while more.

Playwin's vice president marketing Sanjay Yashroy says that the Maharashtra lottery should make its appearance in another two months time. The company had earlier said that the Maharashtra lottery would be launched latest by September. According to media reports, Playwin has already appointed Ambience D'Arcy to handle the advertising for the Maharashtra lottery.

The Rs 3000 million online lottery venture from the Essel group has stepped up its outdoor advertising in Mumbai with hoardings proclaiming the possibilities of winning on the Lucky 3, which offers more winning combinations of the lottery numbers. The Lucky 3 draw, televised live on Zee, is in fact, the only show from among other shows which include lottery results - Khelo Number Khelo and Karvan Kismat Ka, which has made it to the top 100 shows in terms of ratings as per TAM.

Yashroy says that the company is not planning any fresh promotional or marketing activities currently as it is in the consolidation phase, and will initiate them once the date for the launch of the Maharashtra lottery is finalised.