MUMBAI: Dish TV, India's largest pay digital platform for distribution of television channels, is offering its 15 million subscribers digital education channel Digishala. With the placement of the channel on LCN number 2036, Dish TV became the country’s only pay-DTH provider to offer access to Digishala, government's recently-launched 24x7 TV channel committed to educate the masses on digital payment modes.

In this crucial hour of demonetisation, when businesses, consumers and the common man are battling tough times to stand up to the test of doing cashless transactions, government’s initiative to come up with a channel for the purpose is an innovative and commendable step. Dish TV welcomed the step by placing the channel on its platform.

The channel was placed on Dish TV as soon as it was dedicated to the people by the minister of electronics and IT Ravishankar Prasad and minister of state, electronics & IT P.P. Choudhary.

Digishala is a free to air channel that aims to introduce the use of cashless, paperless and faceless transactions to rural and semi-urban people across villages and small towns.

DishTV, the leader in direct-to-home space in India, had, in 2003, pioneered the introduction of digital modes of revenue collection and, to further harness that, had introduced prepaid cards for its trade partners. As online transactions, credit cards and a cashless society become buzz words today, Dish TV takes pride in having a subscriber base wherein more than 40% of its customers do online recharge transactions. As far as B2B transactions are concerned, DishTV have them all as cashless.