MUMBAI: Over-the-top (OTT) Bollywood entertainment platform Eros Now has partnered with SpeedPay, a multi-purpose offline wallet and Indian state owned telecommunications provider, Bharat Sanchar Nigam Ltd (BSNL). With these partnerships, the OTT platform will now be bundled across all the existing and new data pack users of the telco provider.
The tie-up also enables Eros Now' premium content including old and new Bollywood movies, music videos, TV shows, originals, etc available to the data pack users.
Eros International president business development Kumar Ahuja is extremely hopeful about the two strategic partnerships. He believes that this tie up will boast their customer base across non-metros and tier 2 cities. Associating with SpeedPay will reaffirm the platform's philosophy and will provide premium and unparalleled entertainment services on the go.
The partnership further strengthens Eros Now's presence across BSNL's SpeedPay outlets.
Pyro CEO Paritosh Reddy expects the partnership to enhance their customer experience and hopes that it will make the unbanked sector enjoy the benefits of OTT service. For them, this alliance clearly brings more business looking at the subscribers of the digital video streaming platform.
SpeedPay is a multi-purpose offline wallet that is used to purchase various service on-mobile from affiliated merchants based on 'anywhere-anytime' concept and provide safety and convenience for the customer. It claims to have approximately 1.2 million unique visitors transacting every month in the Middle East, and approximately 4 million transactions per day in India.
Eros Now will be able reach out to a large database of over 1.3 million retailers and approximately over 2 million unique users in India through SpeedPay.
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