Complaints against misleading ads rose by 50% in 2017

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Complaints against misleading ads rose by 50% in 2017

MIB

MUMBAI: The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the Department of Consumer Affairs to dispose of such complaints.

Over the last three years, there has been a steady rise in the number of cases registered. In 2015, the launch year, there were 641 cases that shot up to 2032 the next year. Last year, 2017, saw a whopping 3302 cases being submitted to the portal.

The departments had entered into a memorandum of understanding with the Advertising Standards Council of India (ASCI), a self-governing body, to process misleading ads in the print and electronic media, which will be received on the portal.

In a reply to a question asked in the parliament, Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore said that there was no pre-censorship done for TV channels but all broadcasters needed to abide by advertising rules set by the Cable TV Act and also could not telecast ads found violating ASCI’s codes.

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