MUMBAI: Following the recent launch of the Best vs Best VIVO Indian Premier League (IPL) anthem that crossed over 15 million views across social media platforms, Star India has launched the second phase of its campaign with a pertinent question.
The national campaign ‘Sher vs Sher’ conceived and conceptualised by the Star Sports’ creative team is directed by Shlok Sharma in Bundelkhandi and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.
The iterations of the national TVC are a portrayal of how this simple question echoes across the nation. In Bundelkhandi: “KaunJeetego?”, shot in Chambal and Tamil: “YāruJeyippāṅga?”, shot in Madurai features two brothers who are in a question and answer banter, as they go back home from school. The older brother is a ’know it all’ , and has all the answers for his younger brother, but when they watch IPL on TV, he fails to predict the winner, concluding with the punchline that when a Sher takes on another Sher, the winner is always a Sher.
Commenting on the launch of these films, Board of Control for Cricket in India (BCCI) CEO Rahul Johri said, “With fans across the globe waiting for the Vivo IPL 2018 to start, we decided to launch the second leg of the #BestVsBest campaign today. It is all about the universal appeal of IPL. This aspect is something I believe will keep fans glued to all the action which will further enhance this global celebration of the brand IPL.”
The Tamil version of the TVC will also be translated into Malayalam: “AaruJayikkum?”, Kannada: “YaaruGelluttaare?” and Telugu: “EvaruGelustharu?”.
Star India president consumer strategy and innovation Gayatri Yadav said, “The Sher vs Sher campaign is a representation of what Vivo IPL 2018 has in store for millions of cricketing fans across the globe. Continuing from the IPL anthem launch earlier this month, with this motive we would like to reinforce how intense and unpredictable the contest would be between the teams to win the coveted trophy. This April, stars from across the cricketing world descend upon India to prove their mettle in one of the most testing tournaments in the world giving fans across a truly exhilarating and nail-biting experience.”
The 11th edition of IPL starts on 7 April 2018 with defending champions Mumbai Indians taking on Chennai Super Kings.
Chambal film:
Madhurai film:
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